Conference

Agenda





09:00 – 09:30 Pre-Event Virtual Networking & Live Expo
09:30 – 09:45 Opening

Vassiliki Kotzia, Conference Producer, Moderator
Panos Milias, Member of Hellenic Advertisers Association’s Digital Team

09:45 – 11:30

Session 1

“From fad to the future of marketing communications”
Scott Guthrie, Influencer Marketing Professional Advisor
Q&A
“The Science of Influencer and Power of Emotions in proving effectiveness”
Chloe Ashe, Insight Manager, Whalar
Q&A
“Reach does not equal influence: Why measurement matters”
Jess Markwood, Content & Strategy Director, The Fifth

Q&A
11:30–11:50 Virtual Networking & Live Expo

11:50 –13:10

Session 2

“Archetypal Alignment: Creating Long-lasting Partnerships”
Lucy Robertson, Account Director, SEEN Connects
Q&A
Panel Discussion
“The Fan Factor”

Γιώργος Παπαζαχαρίου, Influencer Fan
Πάνος Πετρόπουλος, Influencer Fan
Κωνσταντίνος Χαρμαντάς, Influencer Fan

Theodore Tsantoulas, Chief Business Development Officer, Digital Minds, Fans panel moderator

“Influencer Marketing Transformation”
Anna Kechaidou,
Head of PR, Digital Publishing & Influencer Marketing for South East Europe, adidas
Q&A
“Influnation: Real People. Real Engagement. Από το physical asset στο digital differentiation, αξιοποιώντας το influencer marketing με τον πιο native τρόπο.”
Petros Imirziadis,
Business Development Head, Partner, Sales Promotion Center
Q&A
13:10–13:40 Virtual Networking & Live Expo

13:40 – 15:15

Session 3

“The Heart of TikTok”
Giuliano Cini, Brand Lead Italy & Greece, TikTok
Q&A
Panel Discussion
“The Influencers Point of View”
Αntonia Dimitriadou & Katerina Odontopoulou, Fraoules22
Giorgos Ioannou, 2J
Nikos Pedakakos, Vibrator
Michael Tsintsinis, TechItSerious

Veronica Soliman, Director of Sales & Partnerships, Digital Minds, Influencer panel moderator

“Key trends that will shape influencer marketing in 2021”
Yenan Wang, Influencer Marketing Lead, BCW Global
Q&A
Closing Remarks

H agenda είναι υπό διαμόρφωση

Επικοινωνία


Συμμετοχές 
Ελλάδα: Κωνσταντίνος Τσαντάς, τηλ.: 210 6617 777 (εσωτ. 156), e-mail: [email protected]
Κύπρος: Demetris Sofokleous, T: +357 99148648, E: [email protected]

Χορηγίες 
Ελλάδα: Άννα Γυπαράκη, τηλ.: 210 6617 777 (εσωτ. 152), e-mail: [email protected]
Κύπρος: Constantina Hadjizacharia, Τ: +357 99 910857, Ε: [email protected]

Περιεχόμενο 
Θεώνη ∆ρακοπούλου, τηλ.: 210 6617 777 (εσωτ. 138), e-mail: [email protected] 

BOUSSIAS

  Κλεισθένους 338, 15344, Γέρακας, Αττική, Ελλάδα
  +30 210 6617777
  +30 210 6617778
  www.boussias.com