Joyce Costello is a senior lecturer at the Department of Marketing and Strategy at Cardiff Metropolitan University. Joyce is an experienced professional specializing in digital marketing. Her teaching and research interests revolve around influencer marketing and pro-social behaviors with a focus in the public and non-profit sector.
Prior to academia, she had worked over 21 years with the US Department of Defense as a Public Relations specialist. She has written books on Influencer Marketing and public service motivation and has published countless scientific studies. She holds a PhD and she has taught at several universities, including Cardiff Metropolitan University and Bournemouth University in the UK and Quadriga University in Berlin, Germany.