Shazia Ginai is the CEO of Neuro-Insight in the UK, managing the growth of the business and overseeing projects across a range of media and industries. A creative and curious insight and marketing professional with a passion for people and leading insight to action. She has a track record of successfully building and leading insight capability and embedding this into organisations to drive action across multiple markets and functions. Prior to working at Neuro-Insight, she worked across the luxury fragrance and skin care brands at P&G after which she created and led the global insight function at ghd. Shazia has a passion for truly actionable insights and empathetic leadership and is a strong advocate for equality and inclusion. Shazia is one of the co-founders of the WIRe (women in research) Accelerate programme and Board Chair for CORe (Colour of research) and a member of the Market research society D&I Council. She also has a passion for driving awareness and research into menstrual health, actively volunteering for Endometriosis UK.